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For the first time in almost a decade, Google's global search engine market share has fallen below 90% , according to the latest data from Statcounter , as reported by Search Engine Land . This decline marks a major moment for the tech giant, which has maintained a dominant position in search for years. Google Google's Search Market Share Decline in Late 2024 Google's global search share dropped to: 89.34% in October 2024 89.99% in November 2024 89.73% in December 2024 This is the first time Google's market share has slipped below 90% since March 2015 , when it stood at 89.52% . In that same year, it also dropped to 89.47% in February and 89.62% in January . Why Is Google's Market Share Falling? The recent decline in Google's search engine usage is largely driven by growing competition, particularly in Asia , where alternative search engines are gaining popularity. In other global regions, Google's share has remained more stable, but the shifts in Asia a...

Paul Buchheit , the creator of Gmail , has shared his thoughts on why Google is struggling to keep up in the fast-growing AI industry . According to Buchheit, Google shifted its focus away from artificial intelligence to protect its top position as the world’s largest search engine . Gmail Why Did Google Step Back from AI? Buchheit explained that AI tools like ChatGPT provide users with direct answers, which reduces the need for users to click on ads. Since ads are a major part of Google’s revenue, this created a conflict between improving AI features and protecting ad profits. “If search results get too good, users click fewer ads, which affects revenue,” Buchheit said during a Y Combinator Startup podcast . When Did Google Change Its AI Strategy? Google's shift away from AI innovation began in 2015 , following its corporate restructure under Alphabet . During this time, founders Larry Page and Sergey Brin stepped back from daily operations, and Sundar Pichai became CEO. Af...