Google's Global Search Engine Market Share Drops Below 90% for the First Time Since 2015

For the first time in almost a decade, Google's global search engine market share has fallen below 90%, according to the latest data from Statcounter, as reported by Search Engine Land. This decline marks a major moment for the tech giant, which has maintained a dominant position in search for years.

Google
Google

Google's Search Market Share Decline in Late 2024

Google's global search share dropped to:

  • 89.34% in October 2024
  • 89.99% in November 2024
  • 89.73% in December 2024

This is the first time Google's market share has slipped below 90% since March 2015, when it stood at 89.52%. In that same year, it also dropped to 89.47% in February and 89.62% in January.

Why Is Google's Market Share Falling?

The recent decline in Google's search engine usage is largely driven by growing competition, particularly in Asia, where alternative search engines are gaining popularity. In other global regions, Google's share has remained more stable, but the shifts in Asia are now influencing the global numbers.

Google's Search Share Drops in the US

In the United States, Google's search engine market share also experienced a noticeable decline. After reaching 90.37% in November 2024, it dropped sharply to 87.39% in December 2024. This decrease in one of its most important markets signals increasing competition and changing user behavior.

What This Means for Google

Despite these declines, Google remains the world's leading search engine. However, the drop below 90% market share raises questions about the future of Google's dominance, especially as new competitors and technologies emerge.

In 2025, industry experts will be watching closely to see if this is the start of a longer-term trend or just a temporary dip.

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